Insights
Ideas, perspectives and ongoing research.
Writing on strategy, design, AI and the work of building what comes next.
Building New Businesses
Venture Building Isn’t About Startups. It’s About How You Build Anything New.
Venture building is a way of working, not a company stage: a disciplined approach to creating anything new under uncertainty.
Strategy & Business Design
Beyond the Double Diamond: Designing for Resonance, Not Control
Why design processes built for control struggle with complex change, and what designing for resonance asks of us instead.
AI & Transformation
The Flawed Machine: Why AI Needs Design More Than Code
How our assumptions about technology, control and progress shape the systems we build — and what might be missing.
Strategy & Business Design
Tuning Out to Tune In: Recognizing Incubation as a Strategic Design Phase
The quiet phase between effort and insight is not lost time. Treated deliberately, incubation becomes part of the strategy.
Perspectives
The Created Beyond the Creator: Toward a Resonant Strategy for the Age of Superintelligence
A reflection on strategy, authorship and responsibility when what we create may come to exceed us.
AI & Transformation
Bringing AI to Finnish Businesses
Practical considerations for Finnish companies looking to turn artificial intelligence into business value.
Building New Businesses
Unveiling the Creative Essence of Entrepreneurship: A Guide for New Ventures
Entrepreneurship as a creative practice, and what new ventures can borrow from the way designers work.